R&J Sassoon is a family founded and family-driven company committed to delivering quality, reliability, and personalized service in the wholesale watch parts and watch straps industry. For decades, we’ve proudly supplied retailers, watchmakers, and resellers across the United States and internationally with products they trust.

The company was founded by Ronny Sassoon, who followed in the entrepreneurial footsteps of his father, Solomon Sassoon, a watch parts distributor who began his business in 1950 in Indonesia. With a deep respect for tradition and a passion for helping customers succeed, Ronny grew R&J Sassoon from a small home-based startup into a fully operational business in Los Angeles, with offices, warehousing, and shipping all under one roof.

At the heart of R&J Sassoon is a commitment to family. Lily Sassoon, Ronny’s late mother, played a foundational role in supporting and building the business during its early stages. Her presence and dedication are still felt in the way we treat our customers: like family.

Today, the next generation has stepped in to continue that legacy. Michael Sassoon, Ronny’s son, now plays a key role in the company’s future—bringing new energy, modern insight, and a strong belief in preserving the values that shaped the company’s success.

Michael Sassoon brings a forward-thinking mindset to the company, exploring new technologies, customer experience enhancements, and brand development while staying true to the hands-on, relationship-first model that R&J Sassoon is known for. From expanding digital catalogs to streamlining fulfillment and exploring brand-name partnerships, he is helping guide the company into a new era without compromising its roots.

Whether you’re just starting out or have been in the business for years, R&J Sassoon is here to help you grow with the same honesty, service, and care that have defined us for generations.